Bleisure is derived from the combination of the words business and leisure in English, and it is expressed as the interweaving of these two words. The leisure trend, which aims to use free time during business trips as a holiday, paves the way for a different understanding of travel. The notion of free time, rising especially with the activities of Generation Y, born between 1980 and 2000, has emerged as a new travel craze in recent years, regardless of gender, age or status. The concept of fun aims to make work life much more fun for people who work hard and often don't have time for themselves by going to corporate offices. This trend is defined as business and leisure travel. Considering that the global business travel market has reached 1.4 trillion dollars today, it can be said that the leisure trend is a concept that will leave its mark in the coming years.
What are the benefits of Bleisure Travel? Although the generations differ, the concept of free time helps to regulate work-life balance at all ages. Traveling means new places and new people. Employees gain a new perspective through fun experiences. Every new person you meet on a business trip means business contacts and new clients. Bleisure, which offers business and vacation together, also allows you to create a customer network. Traveling with family or friends, rather than going on a business trip alone, makes employees happier. For companies, keeping employees happy and stress-free helps improve their performance. In addition, it is very important for companies to gain experience in different cultures for the personal development of employees. Companies enable employees to work more efficiently by equipping them with the concept of rest and additional vacation periods. So both companies and employees win.